Taking an old campaign and making it new, this is the reworked campaign for Levis button fly jeans. The first component is a billboard ad accompanied by an integration of the button-up fly in an unexpected place. It’s well known that the Gardiner is falling apart. There are many cracks and places where large chunks of concrete have crumbled away. With this concept, I wanted to use the cracks to my advantage and “fix” them with the button-up fly.