Women and those of us who menstruate are least likely to adapt to the climate crisis. There are many environmental, political and social factors that make this true. Ultimately, the project blended elements of research, strategy, brand development and design and translated into a multimedia launch campaign. Now let me introduce you to Period.

Period. is a sustainable menstrual brand that works to educate menstruators on the impacts climate change has on their health and build a community that supports adaptation and climate action. With every purchase of a period product, you create a dignity kit for a menstruator post-natural disaster.